Social marketing and prevention

DrugInfo newsletter, volume 4 number 1, September 2005

This issue of DrugInfo looks at the role of social marketing in the prevention of drug and alcohol abuse.

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Contents

The illicit drugs community awareness and advertising campaign
Lisa Clifford, Senior Policy Officer, Drug Policy Coordination Unit, Department of Human Services

The application of social marketing in the national tobacco, alcohol and drugs campaigns
Guest editorial by Tom Carroll, Senior Adviser (Consultant) on social marketing and research to the Australian Government Department of Health and Ageing

What is social marketing?
Robert Donovan, Professor of Social Marketing & Director, Social Marketing Research Unit, Curtin University

Some cautions on the use of fear appeals
Sandra Jones, Director, Centre for Health Behaviour and Communication Research, University of Wollongong

Effects of social marketing campaigns on smoking behaviour
Melanie Wakefield, Director, Centre for Behavioural Research in Cancer, The Cancer Council Victoria

It’s not the drinking; it’s how we’re drinking
Mike MacAvoy, Chief Executive Officer, Alcohol Advisory Council of New Zealand

Prevention research summaries: Media campaigns in health promotion: Research summaries prepared
Mr Netzach Goren, Research Officer, Centre for Youth Drug Studies, Australian Drug Foundation

Social marketing: little evidence of effectiveness
Linda Hill, Global Alcohol Policy Alliance

The role of research in designing, implementing and evaluating cultural and linguistically diverse social marketing strategies
Andrew J Milat and Jenny Taylor, Research and Marketing Group, Australian Government Department of Health and Ageing

Small-scale social marketing
Danika Hall, Associate Research Fellow, Centre for Health Behaviour and Communication Research, University of Wollongong

Needle and syringe program information kit
Edmund Silins, Research Officer, National Drug and Alcohol Research Centre