Sponsorship and fundraising: alternatives to alcohol

Number 8.8 December 2009
for a general audience

Raising revenue to finance club activities is essential to a sporting club’s survival. For many clubs, revenue streams may be alcohol-related, either through sponsorship and advertising, bar sales or even raffles and competitions where alcohol is the prize.

This fact sheet outlines some of the reasons why sporting clubs should consider non-alcohol-related alternatives as a key source of revenue and provides examples of what these alternatives could include.

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