Mass media campaigns: how effective are they as a prevention strategy?
A seminar and forum hosted by DrugInfo on Wednesday 7 September 2005.
This interactive seminar aimed to raise awareness of social marketing and provide a forum for discussion of social marketing and mass media campaigns. In this report we provide a summary of each speaker's presentation and questions and discussion from the audience.
Social marketing: what it is and what it isn’t
The role of mass media within the framework of social marketing
Anti-smoking advertising: lessons learned
Social marketing in road safety: “speed”—a case study
Last updated: September 2005
The following content is from DrugInfo dot ADF dot org dot au
Information you heard is intended as a general guide only. This audio is copyrighted by the Australian Drug Foundation. Visit www.DrugInfo.ADF.org.au for more